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Knowing even the basic techniques when it comes to conversion rate optimization would be greatly beneficial and would save you a lot of time and money in the long run. Hiring a graphic designer or an expert content writer is not always advisable if you are looking into saving some money for other aspects of…
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SEARCH ENGINE OPTIMIZATION (SEO) SEO is one of the most important aspects of a website. This is because it helps to determine how well a site ranks on the search engine results pages or SERP’S. People type in keyword-specific phrases and you would ultimately want your website to come up for those searches by being…
It is the search engines that finally bring your website to the notice of potential customers. When a topic is searched for, nearly instantly, the search engine will sift through the billions of pages it has indexed and present you with ones that best match your topic. The searched matches are also ranked so that…
The various search engines have different algorithms in order to establish which website appears higher in the SERPs (search engine ranking pages). Search engines such as Yahoo and Bing still rely predominantly on on-page factors such as correct HTML, metadata, and copywriting. However, Google (the undoubted heavyweight of all the search engines) holds increased importance…
