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HOW TO BUILD AN AMAZING SALES PAGE

Posted on April 20, 2021April 22, 2022 By Brian

WHAT MAKES A GREAT SALES PAGE?

A COMPELLING HEADLINE

  • Encourage visitors to read more
  • Focus on what your customers are getting
  • Bold, true promises

A FASCINATING LEAD-IN

  • Put the most important things at the top (Above the fold)
  • Get their attention
  • Hit a pain point with a solution

BENEFIT-DRIVEN SUBHEADINGS

  • They know what the offer is, so now wow them with benefits
  • Benefits beyond the product
  • Appeal to what your customers want

THE IMPORTANCE OF IMAGES/VIDEO

EMBRACE THE MOCKUP

  • 3D versions for books, DVDs, videos
  • Niche images

SCREENSHOT TOOLS

  • Use your own images and mask

VIDEO TOOLS

  • Talking head vs. screen share (or both)
  • Intro/outro
  • Call to action

CONVINCE YOUR VISITORS TO TAKE ACTION

HAVE A CLEAR CALL TO ACTION

  • Contrasting button
  • Clear wording WITH PRICING
  • A bit pushy

MAKE A GUARANTEE

  • 7/30/60 days
  • Money back
  • Satisfaction guaranteed
  • No questions asked

SIGNOFF?

  • Signature
  • Relationship
  • Trust

MAKE THE SALES DECISION EASY

ADD TESTIMONIALS

Testimonials of people who have used the product

No testimonials? Then share your stats or product owners

  • Sales/units sold/users
  • Satisfaction surveys
  • Awards
  • Share your story

FREEBIE:    TRAFFIC…TRAFFIC…TRAFFIC

MAKE YOUR ADS RELEVANT

Align it to your audience

Men/Women

Married/Single

Speaks English/Speaks Spanish

Highlight the Best Benefit

What pain point does it hit the best?

Can your product solve it?

Tell Them How?

Quality images are important!

Hire someone if you cannot do it!!

SUMMARY

SALES PAGE ELEMENTS

  • An attention-grabbing and punchy headline
  • A sub-headline that describes who your product is for and why it’s Valuable
  • Make use of GREAT images/videos, share an image
  • Relatable text that shows the value of your product
  • Case studies, stats, or real-life results from your product
  • Testimonials or social proof
  • A money-back guarantee
  • Tested and working click-thru buttons

 START YOUR DIGITAL MARKETING FOR FREE WITH SYSTEME.io

  • It’s FREE!!!!! Yes, you can build a funnel, collect leads, and email them all for free. (2,000 contacts forever)

PLUS – All the Tools You Need Under the Same Roof for FREE

Best place by far for new marketers to earn!

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