WHAT MAKES A GREAT SALES PAGE?
A COMPELLING HEADLINE
- Encourage visitors to read more
- Focus on what your customers are getting
- Bold, true promises
A FASCINATING LEAD-IN
- Put the most important things at the top (Above the fold)
- Get their attention
- Hit a pain point with a solution
BENEFIT-DRIVEN SUBHEADINGS
- They know what the offer is, so now wow them with benefits
- Benefits beyond the product
- Appeal to what your customers want
THE IMPORTANCE OF IMAGES/VIDEO
EMBRACE THE MOCKUP
- 3D versions for books, DVDs, videos
- Niche images
SCREENSHOT TOOLS
- Use your own images and mask
VIDEO TOOLS
- Talking head vs. screen share (or both)
- Intro/outro
- Call to action
CONVINCE YOUR VISITORS TO TAKE ACTION
HAVE A CLEAR CALL TO ACTION
- Contrasting button
- Clear wording WITH PRICING
- A bit pushy
MAKE A GUARANTEE
- 7/30/60 days
- Money back
- Satisfaction guaranteed
- No questions asked
SIGNOFF?
- Signature
- Relationship
- Trust
MAKE THE SALES DECISION EASY
ADD TESTIMONIALS
Testimonials of people who have used the product
No testimonials? Then share your stats or product owners
- Sales/units sold/users
- Satisfaction surveys
- Awards
- Share your story
FREEBIE: TRAFFIC…TRAFFIC…TRAFFIC
MAKE YOUR ADS RELEVANT
Align it to your audience
Men/Women
Married/Single
Speaks English/Speaks Spanish
Highlight the Best Benefit
What pain point does it hit the best?
Can your product solve it?
Tell Them How?
Quality images are important!
Hire someone if you cannot do it!!
SUMMARY
SALES PAGE ELEMENTS
- An attention-grabbing and punchy headline
- A sub-headline that describes who your product is for and why it’s Valuable
- Make use of GREAT images/videos, share an image
- Relatable text that shows the value of your product
- Case studies, stats, or real-life results from your product
- Testimonials or social proof
- A money-back guarantee
- Tested and working click-thru buttons
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