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So generally speaking, stability and predictability of business performance are the guiding parameters for DCF usage. You can typically judge this from the operating history of the business and in this respect the more data/history the better. Don’t forget, the value of a DCF (and indeed any financial model) is in the quality of the assumptions underpinning it. A large part of the value calculated by a DCF comes in the terminal (or perpetuity) value of the model which is extremely sensitive to the growth rate’s delta over the discount rate used. Even in very large, stable low-growth corporates the terminal growth rate is a best efforts guesstimate. In a small, high-growth online context, it is susceptible to heavy speculation, hence the need for long run stable cash flows to justify the future growth rate. Why Choose Us? 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