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There’s no need to send us loads of documents and payslips! Digital There’s a new peer-to-peer delivery service called Roadie that can be a great way to earn extra cash along your daily commute, a road trip or any other trip you’re already taking. Keyword research and SEO is the hardest part for me when it comes to websites. I love to write, but doing all the back-end tinkering was never my cup of tea. But since I’ve come to realize it’s importance I’ve made sure to listen to guys like James who really get it. A good and tricky Q. You’re probably best off trying a combination of all those methods to get a triangulation. You could estimate the growth on the marketplace for the next 3-5 years and project the associated revenues/cost with it and then discount back for a DCF. This would be pretty ballpark but it depends on how robust your user growth estimates are. You could try to get early stage growth data on eBay and other marketplaces from around the internet to understand how fast other marketplaces have grown historically. Not perfect but useful data to get in any case. A revenue multiple would also be useful though you need to gather some precedent data for the types of multiples that VCs etc pay (that will be harder to do). Naturally the multiple expands with the current and projected growth of the business so you need to benchmark against comparable ecommerce platforms (i.e. you can’t take a revenue multiple for a business growing at 50% vs. 500% YoY). 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