For the past few years, we in the online marketing industry were overwhelmed with several practices that claim to boost online rankings. Some common previous practices included using spammy link networks, Fiverr gigs, keyword stuffing, and a whole lot more.
These techniques did bring some results before, however, with today’s technological trend and Google aiming to provide relevant and high-quality search results to its users, most of these methods bring in no help to your content marketing techniques and SEO.
If you are using old methods in marketing your content on the web, it is time to reevaluate and change your techniques now.
Here are the top three content marketing things that you should avoid!
Stop Writing Poor Content
Relevance is the first thing that you should consider before publishing a write-up on your website or blog. Ask yourself if the content you are going to publish is related to your product or business and most especially if it provides substantial information or benefits to the readers.
Avoid writing content for the sake of just updating your website. While it is necessary to post something on your page to let your followers know that you are still active, it is much more important than updates from you being not informational.
2. Avoid Improper Keyword Stuffing
Back in the days when Google didn’t care much about the content of your website, putting poorly structured keywords anywhere in your article sentence or paragraph was acceptable, and would still drive you hundreds of traffic clicks.
Cramming more keywords and phrases into your articles does not only make the article sound redundant, but some of them are also grammatically wrong and do not provide any information or relevance at all to the whole article.
Be a marketer or blogger who knows how to insert proper phrases and keywords into your entire article. This will help you convey a sense of professionalism on your website, and by doing this you would retain and attract more visitors through the relevance of all your content.
Stop Improper Usage of Link Networks
Investing hundreds of dollars by signing up on link networks to provide you with backlinks is not a good idea today. Back in the day, a link network would be a great help in boosting your network traffic but it does not apply in today’s marketing scene.
You are now required to have backlinks from reliable and relevant websites. It means your content that features a beauty product cannot have excessive backlinks from a website that markets plumbing, or window cleaning services.
Backlinks are still a great help when it comes to boosting your SEO ranking. However, you need to build them over time and should not rely on link networks that promise irrelevant links to your website.
These are just some of the most important points that you need to avoid and consider if you wish your content marketing to still be relevant in today’s age. Always be aware of the newest changes and latest marketing trends to make sure that you are always up-to-date and thus ensure higher SEO scores for your sites.
