It is the search engines that finally bring your website to the notice of potential customers. When a topic is searched for, nearly instantly, the search engine will sift through the billions of pages it has indexed and present you with ones that best match your topic. The searched matches are also ranked so that the most relevant ones will come up first.
Remember that a potential customer will probably only look at the first 5-6 listings in the search results. So it does matter greatly where your website appears in the search engine ranking.
Further, they all use one of the top 3 or 4 search engines, (Google, Bing, MSN, YouTube) and these search engines attract more visitors to websites than anything else. Finally, it all depends on which search engines the customers use and how they rank your site.
The keywords on your site play a more important role than any expensive online or offline advertising of your website. Surveys say that when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly, they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading an article.
Thus, it’s obvious the most popular way to find a site, by a search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm, and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weight to link population (number of web pages linking to your site), and many other factors.
The best thing for your business is to have high website rankings, thereby gaining the most exposure/potential sales, is by doing some website optimization and having the search engines like Google find your service/product easily and thereby display it in their results.
By learning to do some SEO yourself, you can give the search engines just what they crave, and your business will flourish with the results you look for.
Take it slow. You will not become an SEO expert overnight, but with the tips within this blog, you will get the right start to get that organic traffic we all want.
